Categories
Agencies Mobile

Confessions of a Mobile Marketing Vendor | Digiday

Not sure if any of you out there read DigiDay.com but it’s a great site with some quality articles and informatoin about the digital/interactive business. I would recommend putting it on your daily read list.

Todays headline grabbed my attention.

“Confessions of a Mobile Marketing Vendor” It’s a good read and very eye opening.  I agree with most of what this guy/gal is saying, especially a bout how agencies are still trying to figure out mobile and how the “future” is really only about 12 months away. Check it:

How are agency approaches to mobile changing?

They’re investing in it now. They wouldn’t be growing their mobile teams unless they thought there was money there. For big agencies it’s still, to a certain extent, a bet on the future. But the future isn’t very far away — maybe 12 to 18 months. I am confident those agencies that aren’t very good at it will start to lose business now. It might not happen tomorrow, but it will happen sooner than people realize. If agencies think they can just move a couple of digital folks over to mobile, they’re wrong. That’s not how it’s going to work. You can’t just jump in to this area.

Read the rest of the interview here: Confessions of a Mobile Marketing Vendor | Digiday.

Categories
E-Commerce Mobile

Users prefer mobile web over native apps when it comes to e-commerce

Has it started already? Is this the first sign of the native app taking a back seat to the mobile website? That is the question really.

It’s been predicted by the smart folks out there that the mobile web will win out in the “web vs app” war. I think this new Neilsen report just proves their point more.

Shoppers would rather visit a retailer’s mobile website over using a branded app, according to a new study.

A report released by Nielsen Wire on Monday found that retail websites are more popular than retail apps. It also revealed that Amazon is the most visited retail site on the mobile web.

Read the rest of the story at Mashable.