Not sure if any of you out there read DigiDay.com but it’s a great site with some quality articles and informatoin about the digital/interactive business. I would recommend putting it on your daily read list.
Todays headline grabbed my attention.
“Confessions of a Mobile Marketing Vendor” It’s a good read and very eye opening. I agree with most of what this guy/gal is saying, especially a bout how agencies are still trying to figure out mobile and how the “future” is really only about 12 months away. Check it:
How are agency approaches to mobile changing?
They’re investing in it now. They wouldn’t be growing their mobile teams unless they thought there was money there. For big agencies it’s still, to a certain extent, a bet on the future. But the future isn’t very far away — maybe 12 to 18 months. I am confident those agencies that aren’t very good at it will start to lose business now. It might not happen tomorrow, but it will happen sooner than people realize. If agencies think they can just move a couple of digital folks over to mobile, they’re wrong. That’s not how it’s going to work. You can’t just jump in to this area.
Read the rest of the interview here: Confessions of a Mobile Marketing Vendor | Digiday.