I love commercial production. From the development of the creative to the actual production of the spot. They can truly be mini movies and this is a great view into the creative and production process of one of the best ad campaigns in years IMHO. It’s a bit long but totally worth it.
Weiden+Kennedy are the creative minds behind the Old Spice campaign. Right now, I’m very jealous that I’m not working at an agency working on a campaign like this.