I’ve felt this way for a while but this guys puts it into a story that I think all quality designers can relate to. I see so much mediocrity that gets through the “approvals” that it makes my mind explode. How the hell did these designers even find a job? Are there really that few good designers out there? Have I been underestimating my talent and eye? OY!
Since working at a large financial institution I’ve probably seen more garbage come from these smaller agencies than I ever thought was possible, and it’s scary that these concepts and designs get approved.
There is such a need for a Creative Director in these situations. Someone who can see what’s good and what’s not and hold those responsible for the shit work to the flame.
The hammer of Thor should be used way more in this business and it’s not.. sad really.