Will BostonGlobe.com give papers a blueprint to avoid Apple’s 30% cut? » Nieman Journalism Lab.
Interesting article about how Newspapers can maybe follow the Boston Globes’ decision go to responsive to avoid Apples 30% cut.
So was this the REAL reason for the Globe going responsive? $$$$$
The key is that the app is written in HTML5, which makes it possible to publish a website offering a user experience similar to an iPad or iPhone app. Globe subscribers can simply point their browser to, type in their username and password, and enter a site that looks very much like an app written for iOS.
Because of the flexibility offered by HTML5, the site automatically formats itself to any device — an iPad, an iPhone, a laptop or desktop computer, even a Kindle, which includes a rudimentary web browser. Thus the Globe has found a way to avoid paying Amazon as well, though it will continue to offer a separate Kindle version.