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Advertising Agencies

The Biggest Challenges Agencies Face | Digiday

#1 is disturbing but seems to be true… unfortunately …

1. “No one great wants to work in advertising.”

Binch sees a major problem with the most progressive creative people out there. They see startups and tech companies like Google and Facebook as far more attractive places to work. In fact, agencies often aren’t in the consideration set for the very people they most need. “There isn’t that draw and that appeal,” he said.

via The Biggest Challenges Agencies Face | Digiday.