Social Media Today posted a list of the 25 most useful SM Marking Blog Posts of 2010. Good read.
My fav is the 55 inforgraphics article. I looooove inforgraphics.
I love commercial production. From the development of the creative to the actual production of the spot. They can truly be mini movies and this is a great view into the creative and production process of one of the best ad campaigns in years IMHO. It’s a bit long but totally worth it.
Weiden+Kennedy are the creative minds behind the Old Spice campaign. Right now, I’m very jealous that I’m not working at an agency working on a campaign like this.
At least that’s what this survey tells us.
I’ve been in some pretty heated debates about this subject and tend agree with the above graphic, but my friends in PR would totally disagree, or at least they did.
Ultimately, we’ve all discovered that social isn’t something that just one department can cover.
Here how it breaks down in my experience:
So it leaves us with a large committee of professionals all working together to make a social strategy that works. Baby steps. Baby Steps! And this works … for now.
Team RICKIE FTW!!!! twitter.com/timldotson/sta…
TEAM RICKIE FTW! twitter.com/timldotson/sta…