Has it started already? Is this the first sign of the native app taking a back seat to the mobile website? That is the question really.
It’s been predicted by the smart folks out there that the mobile web will win out in the “web vs app” war. I think this new Neilsen report just proves their point more.
Shoppers would rather visit a retailer’s mobile website over using a branded app, according to a new study.
A report released by Nielsen Wire on Monday found that retail websites are more popular than retail apps. It also revealed that Amazon is the most visited retail site on the mobile web.
Read the rest of the story at Mashable.